When a shopper becomes a ProLoyalty member, the following Information
is captured :-
- Name
- Gender & Age Group
- Communication Channels
- Education
- Profession
- Income Range
- Family Profile
- Interests
This will enable :-
- Creation of customer segments
- Focused promotion efforts and analysis
- Devising new and better campaigns to improve success rate and return on investment
- Recommendations on future campaigns in order to build a long a long term CRM strategy