The mind set of the Indian consumer is ‘To get More for Less’. An Indian consumer will always try to derive the maximum value from a purchase. Be it through a discount sale, a free gift or ‘Buy One Get One free’ schemes.

These days the consumer has More Choice, More Offers, Promotions and Incentives than ever before.

Customer loyalty therefore is most important. There is a need to establish :-

• A one-to-one relationship with the customer
• Obtain a bird’s eye-view across sales channels

ProLoyalty helps you to tranform a normal shopper to a loyal customer by :-

• Maintaining a database of Customers.
• Recording purchase transactions.
• Offering rewards to Customers who have accumulated Loyalty Points.

Our goal is to create excitement in your customer’s buying process. A tool to increase customer retention, customer referrals and profitability. Customers can become a member of the Loyalty Program based on customized Mall policies.

The trend is to design Campaigns and Schemes based on analysis of buying frequency and customer demographics. Prizes and rewards are offered to loyal customers, thus building Relations and increasing Retention.