Loyalty Card, Loyalty Card Program

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Customer Loyalty Management

Objective
Customer Acquisition Campaign
Customer Database and Psychography
Proloyalty Smart Card
Anchor & Outlet Information
Promotion Campaign and Communication
Buying Frequency
Rewards & Incentives

Mall Management

« Customer Database : Outlet Infromation »

On becoming a member, a ProLoyalty Smart Card is instantly issued. This card electronically stores member information alongwith the card type (silver, gold, platinum, etc.).

This card is used to identify the member when he or she visits the store or a Loyalty Program Desk. This Smart Card gives the ProLoyalty member a brand recall value that is associated with 'loyalty'.

Also, the member may take pride in being associated with a mall in their respective locality.

« Customer Database : Outlet Infromation »